in design
Sending postcards in direct-mail-advertising is a growing trend in marketing. The high readability of your chosen postcard design and the response rates ensure a quick ROI and an increase in profit.
But even when businesses see the value of sending out postcards to increase their profitability, the daunting task of producing one can be overwhelming. Even if the cost of the actual printing and mailing is quite affordable, hiring a freelance or in-house designer can be quite expensive. And for those who never considered themselves creative can find the task of designing daunting.
Good thing there are online design templates that are ready to be downloaded and customized. Some online printing companies even offer these design templates for free.
Professionally Designed
Advertising makes it their business to build a good image for their client’s and their business. Every advertising material should be thought of carefully as customers gather impressions from them.
Having poorly made marketing materials reflect badly on the company. It can make the customers second guess the credibility of your claims about the products’ benefits. Clients may distrust the product altogether. Clients even not give your products’ a second chance.
According to design style, web sites can be divided in to 3 categories:
* Ice Design
* Jelly Design
* Liquid Design
Where as Ice websites are considered as rigid, the box that contains the content is fixed to the left. Jelly websites are in between the flexible and rigid websites. The box containing the text centered at any resolution thus maintaining equilibrium. Liquid web sites are the utopia of flexibility; it makes the site free from all constraints. The feature, which makes liquid sites as unique, is their capability to expand or shrink to the available space on the screen monitor. They are independent on browser, window size or on the resolution the user is using.
The term “liquid” signifies that a website should flow effortlessly whatever space is provided. Whether you use a high-resolution monitor, this may mean that you need to resize your browser a little, which most people in that situation do. The key objective of liquid design is to make a website more accessible and user-friendly. Liquid design is based on the fact that Web sites should be universally accessible disregarding the tools people use to view them. It should take in consideration the culture, language, disabilities and technical details hence; the idea of liquid design emerges.
Features of Liquid design :
One of the key advantages of liquid design is accessibility. Liquid design adapts to whatever screen resolution or device a user is working upon. It makes use of the entire browser window and so maximizes the amount of content being shown on screen at any given time. Liquid layout does have its downsides. Unlike fixed width design, you lose control over line length, flow and placement of page items. Line length in particular can create serious legibility problems at high resolutions when the eye scans back and forth repeatedly. In addition, the loss of control over layout means that it is very hard to lead the user visually to the content you wish them to focus on.
There are a number of web designers who come up with print backgrounds for the sites that they make. These are most likely those who used to be print designers before joining the web design company they are part of now, or they are simply used to the control that is offered by print media. Remember though that print provides stability and permanence, and these two are not present in the Web. Realistically speaking though and speaking from experience if I may add, it is rather easy to forget this.
As you build your web page and have it tested on your browser, you somehow would like it to look exactly how you want it to. However, since your web design company requires you to test it in different browsers, you will see that they look different. As you move from one platform to the next, you will notice that there are slight but uncomfortable differences. This should be a good reminder that web design does not have the permanence and the stability that print does.
On the other hand, as the web designer, your web design company will most likely ask you to work with your customers during the web designing process. One of the most important things that you need to do is to explain to them the difference between the Web and print. Most clients would ask you to provide them your portfolios and web design plans. It is all too common for a web design company to receive customer complaints which stems from the fact that the website is not the exact representation of the print-out. To spare your web design company from this usual trouble, you have to learn how to properly work with your customers: